Most clothing brands post product shots, tease a drop, and hope the algorithm cares.

Wants and Needs (@wantsandneedsbrand_) took a different approach.

They basically turned their Instagram into a mini comedy/skit channel that happens to sell really nice sweatsuits. And it worked ridiculously well, they're sitting at 685k followers in just 12 months.

The secret? They stopped trying to sell clothes in the first 3 seconds… and started trying to make you laugh, gasp, or go "wait what?!" instead.

It's sneaky, it's smart, and honestly? It's kind of genius.

Here are the ones that absolutely popped off:

1. The Fake Bugatti Crash Prank (~14.6 million views)

Source: https://www.instagram.com/reel/DNJ_qVKsVcY/

You see a first-person view of a car slowly backing into what looks like a Bugatti in a parking lot.

Then the guy "inspects" the damage… picks up the whole car… and it's a toy.

Iconic fake-out.

He goes: "Yeah, I just made you watch all that… so here’s the new sweatsuit tho "

Cuts to hype product montage. Ends with restock date graphic.

Pure chaos → pure retention → pure sales.

2. The ASMR Cookie Dip → Laundry Magic (~16.6 million views)

Source: https://www.instagram.com/reel/DMq78bSvKdR/?hl=en

Starts with a stitch of that viral ASMR person dunking a giant cookie in milk (very satisfying, very random).

Then suddenly we're following a laundry basket.

Pattern interrupt.

Next thing you know… perfect teleport edit: hoodie thrown in washer → instant full grey/black sweatsuit worn by the creator.

It's weird, it's smooth, and it pulls in people from completely different corners of the internet (ASMR + food people → streetwear people).

Here are some comments people left (they know exactly what's happening and still love it):

3. Beard Filter Trend Jacking (~5M views)

Source: https://www.instagram.com/reel/DSwUWI3jfUy/?hl=en

Everyone's doing the silly beard filter trend.

The creator joins in… shows other people's before/after… does his "reveal", then uses the moment to cut into close-ups of the brand’s black sweatsuit.

Super relatable setting, nothing overproduced. Feels like your friend showing off a new fit.

These aren't just random viral hits, they're a system.

Same structure every time, different hooks. And it just works.

The Numbers Are Actually Wild

• 685,619 followers → top 0.1% of Instagram accounts worldwide
  
  

• Account grade: A- (strong health + momentum)
  
  

• Reel engagement often 12.5%+ (way above normal for this size)
  
  

And for reference, this is the vibe of the sweatsuits they're pushing (clean, minimalist, premium streetwear feel):

The Takeaway 

Wants and Needs proved that the content structure itself is the real product.

Not the follower count. Not even the clothes (though they're dope).

It's the repeatable "make them stop → entertain them → casually drop the product" loop.

They turned misdirection into retention.

They turned entertainment into trust.

And they turned every Reel into a mini product launch.

Basically: if you can own the first 3 seconds of someone's scroll… You can own a lot more than that.

What do you think, would you fall for these scroll-bait tactics?

Or are you already saving up for the next restock?

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