Neda runs @nedatheastrologer (TikTok / Instagram). 300k followers built on relationship astrology, soulmate content, and situationship advice. When she launched Starcrossed in early 2023, she didn't need to find an audience. She already had one.

Three months later: $70,000 in monthly recurring revenue.

The Funnel

Every video ends the same way: Comment "SOULMATE DRAWING" for me to DM yours.

The viewer comments. Automation kicks in. A DM lands with a link to the app. Public engagement becomes a private sales lead in under 30 seconds.

The hook pulls them in. The comment locks them in. The DM converts them.

The Hooks

Three clips. Three different emotional triggers. Same destination.

[Link: https://www.instagram.com/reel/DTJanmOEsYB/]

5.8K likes, 830 comments

Thumbnail text: Zodiacs ending suffering in 2026

Hook: These zodiacs are ending the MOST INSANE suffering in every area of their life

The phrase "MOST INSANE suffering" validates whatever the viewer is going through.

The promise of it ending offers relief.

The mention of "these zodiacs" forces everyone to watch until they see if their sign made the list.

830 comments on 5.8K likes. A 14% comment rate.

[Link: https://www.instagram.com/reel/DSLl9OOEqon/]

2.4K likes, 339 comments

On-screen hook: Dec 16-19 is the BEST TIME to reconnect with an ex

Thumbnail text: Mercury Retrograde ENDS best time for exes Pt 1

A 4-day window creates urgency.

Feels like a live update, not generic advice.

The ex hook is a universal trigger.

Everyone has unresolved feelings about someone.

The video is about exes. The CTA is about soulmates.

She uses the pain of a past relationship to sell the hope of a future one.

[Link: https://www.instagram.com/reel/DSs2csVk_ND/]

On-screen hook: Two zodiac placements having INSANE luck in money and love in the first half of 2026

Thumbnail text: 2 LUCKIEST ZODIACS in first half of 2026

Only two signs. Exclusivity creates stakes.

Money and love covers both major desires.

Future-pacing anchors the viewer to her content for the entire year.

The video is about luck.

The CTA is still "SOULMATE DRAWING."

Broad hooks. One conversion point.

Why It Works

Neda is the product. Astrology is belief-based.

Users trust the person, not the code.

By showing up as a personal advisor instead of a brand, she builds the kind of trust that converts.

The mismatch between hook and CTA is intentional.

She casts a wide net with emotional triggers: Exes. Suffering. Luck. Money.

Then funnels everyone into one offer: the Soulmate Drawing.

That drawing is the gateway to the $70K MRR subscription.

No creator army. No ad spend.

Just one founder, one funnel, and a comment box.

About Masterhooks

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