1. Write a script or shot list.

2. Define the goal of your content (entertain, educate, inspire, etc) 

3. Plan a strong hook to grab attention in the first few seconds

4. Choose a dynamic, visually interesting background 

5. Ensure you’re filming in vertical format (9:16) 

6. Check that your framing is centered and key elements aren’t cut off

7. Use natural light or a lighting prop 

8. Make sure you're not backlit - the light should be facing you, lighting 

9. Ensure your phone or camera is fully charged 

10. Free up enough storage space for filming 

11. Clean your camera lens

12. Check that your video settings (resolution, frame rate) are correct 

13. Make sure any external microphones are connected

    
    

After you are done editing the video, rewatch the video and analyze it with these questions:

1. Is this visual?

2. Is the idea unique?

3. Is the TAM (Total Addressable Market) big enough?

4. Does it make sense?

5. Is it captivating?

6. Is it entertaining or boring?

7. Does the viewer learn anything?

8. What emotion did they feel?

9. Does the story have a “but therefore” conflict

Ask yourself, does your video have all the following hooks:

• Visual Hook?

• Sound Hook?

• Audio Hook?

• Text Hook?

  
  

Viral videos are not accidents; they are engineered.

Every missed detail compounds into lower retention.

Every prepared decision compounds into trust and attention.

You do not need better ideas; you need better systems.

Follow this checklist long enough, and virality stops feeling random.

Book a call with us for a brand review.